Polyglutamic Acid (PGA) — Helps hair retain moisture while providing lightweight hydration ideal for fine hair.

Saw Palmetto Extract — Supports the appearance of fuller, denser-looking hair without making hair-growth claims.

Volumizing Polymers — Coat the hair fibre to create body, lift and a fuller feel.

Hydrolyzed Proteins — Temporarily strengthen and plump the hair fibre, helping fine strands feel more substantial.

Lightweight Silicones — Provide slip, softness, frizz control and heat protection without the heaviness sometimes associated with richer conditioning ingredients.

1. Shampoo: Massage into wet hair, concentrating on the scalp. Rinse well and repeat if needed.

2. Condition: Apply through mid-lengths and ends, using less near the roots if your hair becomes weighed down easily. Rinse thoroughly.

3. Leave-In: Apply a small amount of Plush Locks to clean, damp hair, concentrating on mid-lengths and ends. Comb through and style as usual.

Fine hair still needs moisture. The goal isn't to skip conditioner—it's to choose lightweight hydration and apply it where your hair needs it most.

If your hair is very dry, coarse, highly bleached or curly, this lightweight routine may not feel nourishing enough on its own. Try rotating in a richer moisture mask when your hair needs more conditioning.

And don't be afraid of silicones. In a well-formulated product, they can reduce friction, improve softness and manageability, and help protect fragile or colour-treated hair during heat styling.